Facebook Success Stories: Bing

When most people hear the term "search engine" they think Google. However, some may find it surprising to learn that Google is not the only search engine available on the Internet. Thanks to recent success using Facebook, Bing has proved to be just as good a search engine as Google. To get their name out there, Bing has integrated itself with Facebook and used it as an advertising strategy. Bing comes to us from Microsoft and its goal is to ensure that people "spend less time searching and more time doing." In the first two months of its campaign, Bing's popularity grew to more than 2.6 million users. They teamed up with social media agency Mr. Youth who helped them make their campaign that would make them look especially attractive to Facebook users. Bing's "Facebook for Business" success story reads: "On the first day of the campaign, Bing reached 31 million unique users, or 41% of its total audience of 18-34 year-olds in the U.S."

source: https://www.facebook.com/business/success/bing